For a little over a century, International Women’s Day (IWD) has been celebrated around the world on March 8. With the first IWD gathering in 1911, it’s managed to uphold its reputation as a globally recognised occasion. The day is not group, organisation or country specific - it belongs to all groups collectively, everywhere.
What is International Women’s Day?
In addition to being a day of celebration for the social, economic, cultural and political achievements of women, the day also marks a call to action for accelerating gender parity. For us, it’s about closing the gender super pay gap. It’s about unity, reflection, advocacy and action. Out of the ten values that guide International Women’s Day, it’s justice, equality and dignity which guide our work at FairVine Super.
Why is purple the main colour for International Women’s Day?
Originally, the combination of purple, green and white were taken to symbolise women’s equality. Such a concept originated from the Women’s Social and Political Union in the UK in 1908. Today, purple is the main colour for symbolising women, signifing concepts of justice and dignity. At FairVine Super, we're proud to have purple as one of our leading brand colours.
What’s the history behind IWD?
1909 - 1917
According to a declaration by the Socialist Party of America, the first National Woman’s Day (NWD) was observed across the United States on February 28, 1909. In 1910 a second International Conference of Working Women was held in Copenhagen. The idea of an International Women’s Day was tabled, where every year in every country there should be a celebration on the same day to press for women demands. The proposal was met with unanimous approval and thus International Women’s Day was the result.
1975 - 2000
International Women’s Day was celebrated for the first time by the United Nation in 1975. In 1996, the UN commenced the adoption of an annual theme - “Celebrating the past, Planning for the Future”. A different theme has since been chosen each year with this year’s theme being #EachforEqual. By the new millennium, however, International Women’s Day activity around the world had stalled in many countries. IWD needed re-ignition, the battle was not over and gender parity had still not been achieved.
2001 - 2020
The global internationalwomensday.com domain for everything IWD related was launched in 2001 to re-ignite the day as an important platform to celebrate the successful achievements of women and to continue calls for accelerating gender parity. In the United States, President Obama proclaimed March 2011 to be “Women’s History Month'' to commemorate the 100 year centenary of International’s Women’ Day. Whilst the world has witnessed a significant change and attitudinal shift in society's thoughts about women’s equality, the unfortunate fact is that women are still not paid equally to that of their male counterparts in both their salary and their subsequent superannuation.
International Women’s Day is a time for collective activism. We all have to do our part. We all have to "make a difference, think globally and act locally". Let us make every day International Women’s Day.
It’s time we all did our part to make sure the future is equal, safe and rewarding for girls around the world.
Find out more about FairVine Super's missionhere!